Jean-Louis Berchet, Chairman of the Berchet Group, the leading French toy manufacturer, founded in September 1989. This SME started out with 7 product items whose features were all really innovative in technical and conceptual terms.

Since 1993, has continued to add to its product ranges and its market offer.

The headquarters are located right in the heart of France’s "Plastic Valley" at Oyonnax in the Ain department, and most of our products are designed and manufactured in France.

Now the brand is popular with mothers and the media and can be found right across Europe. is a leading brand in the infant childcare market and at the forefront in baby food preparation.

’s mission is based on listening to what mothers want and puts safety, functionality and ergonomics at the top of the priority list when it comes to caring for babies’ well being.

makes parents’ everyday life easy so that they can devote more time and love to their baby.

is revolutionising the very traditional infant childcare sector and offers today’s mothers a whole range of technically and conceptually innovative products, whose design and use of colours constantly break new ground.

Attentiveness and responsiveness are the bywords of the company’s operations. It is in daily contact with its clients, and also consumers through its consumer test centre at Lyons (BB TEST) and its consumer service toll-free line.

The specialist childcare distribution channels all carry thanks to its Sales Force and its partners in Europe.